SotaTek Korea Records Explosive 6,000% Growth… CEO Visit & Global Strategy Sharing

Story of Tyler Luu’s Visit – November 18, 2025

On November 18, 2025, Tyler Luu, Co-Founder & Group CEO of SotaHoldings, visited SotaTek Korea’s new office during his business trip to Korea. This visit was more than a simple greeting; it was a meaningful opportunity to share the growth and future vision of the Korea branch. It was also a chance to meet newly joined members, strengthening the idea of becoming “one team.”

A Miracle of 6,000% Growth in 3 Years (2022 → 2025)

SotaTek Korea began in 2022 as a very small team starting from absolute zero. But in just three years, it has grown into a solid organization of around 60 people. This is truly explosive growth in such a short time.

Such rapid expansion signifies more than simply adding headcount. As SotaTek’s technical capability, trust, and successful project cases have accumulated in the Korean market, the company has now become a “brand trusted by name alone.”

During the session, Tyler shared: “SotaTek Korea’s pace of growth is remarkable even from a global standpoint, and this achievement was created through the dedication and effort of every single team member.”

He expressed deep gratitude to all members and emphasized the importance of taking a bigger leap forward toward 2026.

📈 Growth Timeline

2022 - The Beginning (Gasan Office)

• Employees: 1
• Official launch of Korean corporation
• Established the Korean PM + Vietnam Dev collaboration model
• Conducted Korean enterprise requirement analysis and market research

2023 - First Expansion

• Employees: 15
• Secured a series of first projects with Korean companies
• Built a strong reputation for delivery quality and speed
• Recognition increased as a “Vietnam IT Partner” in Korea

2024 - Relocation to Gangnam & Establishment of a Specialized Organizational Structure

2024 was a year of major transformation.
SotaTek Korea moved to its Gangnam office and began full-scale scaling.

• Employees: 40+
• Specialized teams:
  • Frontend / Backend / QA / AI / Cloud / UX·UI / PM & Planning
• Rapid expansion of Korean B2B partner companies
• Established enterprise-grade processes

This move to Gangnam wasn’t just relocation - it marked the transition into a full-fledged enterprise player.

2025 - Major Milestone

• Employees: 60
• Revenue: $10M USD (₩10 billion)
• Became a leading reference model for Vietnam - Korea collaboration
• Fully established the Korea Delivery Center

Employee growth since 2022 has reached 6,000% - an incredibly rare pace in the Korean market.

CEO Tyler’s Sharing Session: Group Vision · Culture · 2026 Roadmap

Held in the new office lounge, the session covered three major themes:

1️⃣ Organization Structure & Global Expansion Story of SotaHoldings

Insights into the growth of the Vietnam headquarters, operations in the US, Japan, Singapore, and more,
as well as DX, AI, and Blockchain projects around the world - a vivid look into how SotaTek became a global tech group.

2️⃣ SotaTek’s Core Culture: Multinational · Multilingual · One Family

• A multicultural environment with diverse nationalities
• Multilingual communication: English, Korean, Vietnamese
• Flexible work culture (Remote, Hybrid)
• Horizontal, colleague-first team atmosphere

Tyler emphasized: “People are more important than technology, and SotaTek’s growth comes from its people-first culture.”

3️⃣ 2026 Korea Market Strategy & Tech Vision

He shared concrete directions, including:

• Korea-specific service models
• AI-centered development strategy
• 2026 business goals

This allowed all Korean team members to visualize the bigger picture together.

Why SotaTek Korea Has Grown So Fast

✔ Trusted Tech Partner

Long-term partnerships with major Korean companies have built strong trust — the company’s biggest asset.

✔ Korean Branch of Vietnam’s Top 2 IT Outsourcing Company

With 1,300+ in-house developers,
SotaTek offers fast response and large-scale project capabilities.

✔ Korea-Specific Tailored Solutions

Strong capabilities in:

• E-commerce
• Fintech
• SAP
• AI
  All optimized for Korean business needs.

✔ Trilingual Communication (Korean–English–Vietnamese)

A Korean PCM (Project Coordinate Manager) works on-site,
ensuring 100% seamless communication between client and dev teams — one of SotaTek Korea’s strongest differentiators.

✔ Flexible Project Models

• Onsite
• Nearshore (Seoul-based)
• Offshore (Vietnam)

Clients can freely choose the model that best suits cost, quality, and speed.

Appreciation for the SotaTek Korea Team

Tyler’s visit highlighted how fast SotaTek Korea has grown and how strong the team has become.

Starting from a small team and now expanding into an 80-member global organization, this has been made possible by the passion, dedication, and trust among all members.

SotaTek Korea will continue to grow:

• More globally
• More flexibly
• More warmly
• And above all, as one family

Experience Korean-style Communication + Global Development Power, Together with Us